Entrepreneurship Management in the Digital Era for Micro, Small and Medium Enterprises in Indonesia
Abstract
Digital transformation in the era of Industry 4.0 and Society 5.0 has fundamentally revolutionized business management, including Micro, Small and Medium Enterprises (MSME). In MSME management, there are several things that must be managed well, including financial management, human resource management, risk management, marketing management, production, development management and recovery management. These seven areas of management must be implemented in every business, including MSMEs. However, in general, MSMEs have not implemented management consistently and comprehensively. Utilizing e-commerce platforms, using digital marketing strategies, entrepreneurial management training, and developing unique local products are several ways that can be applied to increase the visibility and sales of MSME products in the digital market.
Downloads
References
Ar, P.D., Oktavera, R., Matekohy, S., Akbar, T., Anita, T.L., Warcito and Prihanto, J.N., 2023. Manajemen Kewirausahaan di Era Digital : Konsep, Strategi dan Aplikasi. Sleman: Madani Berkah Abadi.
Bismala, L., 2016. Model Manajemen Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Efektivitas Usaha Kecil Menengah. Jurnal Entrepreneur dan Entrepreneurship, 5(1), pp.19–26.
Eviyanti, Y., 2021. Urgensi Manajemen Digitalisasi Kewirausahaan di Kota Padangsidimpuan. TADBIR: Jurnal Manajemen Dakwah, 3(1), pp.187–202.
Hanim, L. and Noorman, M., 2018. UMKM (Usaha Mikro, Kecil, & Menengah) & Bentuk-Bentuk Usaha. Semarang: UNISSULA Press.
Kamil, I., Bakri, A.A., Salingkat, S., Ardenny, A., Tahirs, J.P. and Alfiana, A., 2022. Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce. Amalee: Indonesian Journal of Community Research and Engagement, 3(2), pp.517–526. https://doi.org/10.37680/amalee.v3i2.2782.
Manap, A., 2021. Manajemen Kewirausahaan Era Digital Edisi Revisi. [online] Available at:
Nur’aini, Afkari, S.U. and Wijayanti, D., 2023. Kewirausahaan dan Bisnis Syariah di Era Society 5.0. Al-Amal: Jurnal Manajemen Bisnis Syariah, 3(1), pp.59–68.
Ratnasari, K., Damayanti, Charviandi, A., Fachrurazi, Abdurohim and Prasetyo, T., 2023. Kewirausahaan (Era transformasi Digital). Purbalingga: Eureka Media Aksara.
Saefullah, E., Rohaeni, N. and Tabroni, 2022. Manajemen Usaha Mikro, Kecil, dan Menengah UMKM. Purbalingga: Eureka Media Aksara.
Setiawan, Z., Jauhar, N., Putera, D.A., Santosa, A.D., Fenanlampir, K., Sembel, H.F., Harto, B., Roza, T. andi, Dermawan, A.A. and Rukmana, A.Y., 2023. Kewirausahaan Digital. [online] Padang: PT Global Eksekutif Teknologi. Available at:
UKM Kewirausahaan, 2024. Tren Kewirausahaan di Era Gigital: Peluang dan Tantangan. [online] Available at:
Wardhana, A., 2023. Kewirausahaan dan UMKM di Era Digital 4.0. Purbalingga: Eureka Media Aksara.
Yonaldi, S., 2018. Kewirausahaan: Menumbuhkembangkan UMKM di Era Digital. Padang: PT. brain Insight Indonesia (BRIGHT).
Zulkifli, Sugiarto, I., Napu, F., Rukmana, A.Y. and Hastuti, P., 2023. Kesuksesan Wirausaha di Era Digital dari Perspektif Orientasi Kewirausahaan (Study Literature). Sanskara Ekonomi dan Kewirausahaan, 01(02), pp.81–96.
Copyright (c) 2024 International Journal of Economics, Business, and Entrepreneurship
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The objectives of International Journal of Economics, Business, and Entrepreneurship (IJEBE) are to establish an effective communication between policy makers, government agencies, academic and research institutions and professional’s person concerned with business, entrepreneurship and Small Medium Enterprise (SME) in a community.
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
International Journal of Economics, Business, and Entrepreneurship (IJEBE) publishes original papers, literature reviews, empirical studies, theoretical frameworks, case studies, and book reviews.
International Journal of Economics, Business, and Entrepreneurship (IJEBE) is licensed under a Creative Commons Atribusi-noncommercial 4.0 Internasional License