ANALYSIS OF THE IMPORTANCE OF CHANGE MANAGEMENT AND COMPANY LEADERSHIP IN THE ERA OF CHANGE (CASE STUDY OF NOKIA COMPANY)
Abstract
This study aims to determine the importance of Change Management and Corporate Leadership in Facing the Era of Change that exists in Communication Technology Companies or Mobile Phones. The sample taken in this study is 1 Communication Technology Company, the sample was selected as a targeted case study to the NOKIA Communication Technology Company. The results show that Nokia's leadership is erratic and managers are subject to pressure and fear. There are allegations that bottom intermediaries are afraid to report real problems to leaders. When the sales report fell on target it was really infuriated Nokia executives. They accused the manager of lacking ambition, which led to low sales. Nokia's leadership at its peak was able to accept the time brought by Android and Apple but Nokia's leadership did not want to make these changes. So that makes customers switch to Android and Apple, which causes Nokia to lose its advantage.
Downloads
References
Badu, S. Q., & Djafri, N. (2013). Kepemimpinan & Perilaku Organisasi.
Damawan, A. H. (2020). Resistensi terhadap Perubahan : Penyebab dan Strategi sebagai Organisasi Tantangan. 395(Acpch 2019), 49–53.
Kristo, F. Y. (2018). Kisah Ngototnya Nokia Pakai Symbian dan Tolak Android. Detikinet. https://inet.detik.com/consumer/d-4257118/kisah-ngototnya-nokia-pakai-symbian-dan-tolak-android
Lam, A. (2013). Change Management at Nokia. Programme and Project Management, March, 33. http://dadablog.net/publications/ChangeManagementAtNokia.pdf
Marlapa, E. (2020). Manajemen Perubahan: Definisi dan Konsep Manajemen Perubahan.
Pamungkas, D. I. (2022). Pengertian Globalisasi, Bagaimana Dampaknya untuk Masyarakat? Okedukasi. https://edukasi.okezone.com/amp/2022/03/22/65/2565633/pengertian-globalisasi-bagaimana-dampaknya-untuk-masyarakat?page=3
Rohman, F. (2022). Pengertian Globalisasi, Ruang Lingkup, dan Manfaatnya. Katadata.Co.Id. https://katadata.co.id/safrezi/berita/61dbcba9f0a8e/pengertian-globalisasi-ruang-lingkup-dan-manfaatnya
Syahchari, D. H. (2019). Manage Resistance to Change. Binus University Business School. https://bbs.binus.ac.id/management/2019/12/manage-resistance-to-change/
Wibowo. (2008). Managing Change Pengantar Manajemen Perubahan.
Copyright (c) 2022 International Journal of Economics, Business, and Entrepreneurship
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The objectives of International Journal of Economics, Business, and Entrepreneurship (IJEBE) are to establish an effective communication between policy makers, government agencies, academic and research institutions and professional’s person concerned with business, entrepreneurship and Small Medium Enterprise (SME) in a community.
Written application must be made to the Managing Editor for permission to reproduce any of the contents of the journal for use in other than course of instruction—e.g., inclusion in books of readings or in any other publications intended for general distribution. In consideration for the grant of permission by the journal in such instances, the applicant must notify the author(s) in writing of the intended use to be made of each reproduction. Normally, the journal will not access a charge for the waiver of copyright.
International Journal of Economics, Business, and Entrepreneurship (IJEBE) publishes original papers, literature reviews, empirical studies, theoretical frameworks, case studies, and book reviews.
International Journal of Economics, Business, and Entrepreneurship (IJEBE) is licensed under a Creative Commons Atribusi-noncommercial 4.0 Internasional License
