International Journal of Economics, Business, and Entrepreneurship

Building Competitive Rural Enterprises through Collaborative Governance: A Model for Strengthening BUMDes in Indonesia

2025-12-05T11:32:09+00:00

Village-Owned Enterprises (BUMDes) have emerged as key instruments for rural economic development in Indonesia, yet many face challenges in sustainability, innovation, and stakeholder engagement. This study proposes an integrated strategic model combining the Penta-Helix collaboration framework and value chain analysis to strengthen BUMDes performance. Drawing on qualitative case studies from three villages in Kepulauan Meranti Regency—Bina Maju, Semukut, and Tanjung—the research explores how collaboration with government, academia, private sector, media, and community aligns with value creation across enterprise stages. Data were collected through semi-structured interviews and analyzed thematically. Findings reveal strong community and government roles, but limited integration of academic, private, and media actors. The study identifies context-specific gaps and proposes a stakeholder-aligned implementation roadmap to improve BUMDes operations. This research contributes a flexible, scalable model for building competitive, collaborative, and resilient rural enterprises, offering both theoretical insight and practical guidance for local governments, development agencies, and BUMDes managers.

Factors Influencing Ecopreneurship Development in the Plastic Waste Handicraft Sector in Surabaya City

2025-12-05T11:51:39+00:00

Waste is one of the major problems for society because its impact is very severe if not handled properly. But not many residents can see the enormous economic potential of waste, which could yield multiple profits if it is creatively processed into various recycled products, commonly called ecocrafts. Ecopreneurship embodies the capacity to identify everyday community challenges and transform them into viable business opportunities that simultaneously address environmental issues. This study aims to examine how environmental, personal, and social factors affect the development of ecopreneurship in Surabaya's plastic waste handicraft sector. Using a quantitative approach with a sample of 30 ecopreneurs and SPSS-based analysis, results show that environmental and personal factors significantly influence ecopreneurship, while social factors do not. These findings suggest that individual motivation and external environmental conditions play a more critical role than community support. The study provides useful insights for local policy makers to strengthen support for sustainable entrepreneurship.

Enhancing Online Shopping: Factors Influencing Repurchase Intentions Among University Students

2025-12-05T12:13:00+00:00

This study examines the relationships among perceived ease of use, perceived usefulness, user satisfaction, and repurchase intention among Management students at Mahardhika College of Economics. Employing a quantitative approach supported by structural equation modeling, the analysis reveals that both perceived ease of use and perceived usefulness significantly and positively influence user satisfaction. Furthermore, satisfaction mediates the relationship between usability perceptions and repurchase intention, highlighting its central role in shaping behavioral outcomes. These findings suggest that platform designers should simultaneously enhance interface simplicity and communicate functional value to foster genuine user loyalty. The results provide practical implications for website developers, product managers, and brand strategists aiming to strengthen user engagement in an increasingly competitive digital marketplace. Future research is encouraged to incorporate psychological factors, demographic characteristics, and situational variables to enrich the theoretical understanding of digital consumer behavior and provide a more comprehensive model of online loyalty formation.

Leading Green, Acting Green: Green HRM as a Bridge from Leadership to Employees’ Sustainable Practices in Sasirangan SMEs

2025-12-05T12:27:31+00:00

This study examines the influence of Green Transformational Leadership (GTL) on Employee Green Behavior (EGB) with Green Human Resource Management (Green HRM) as a mediating variable in small and medium-sized enterprises (SMEs) producing Sasirangan fabric in Banjarmasin, Indonesia. Using a quantitative approach, data were collected through a census survey of 155 employees across 41 SMEs. The data were analyzed with Structural Equation Modeling using Partial Least Squares (SEM-PLS). The results show that GTL significantly affects both EGB and Green HRM, while Green HRM positively influences EGB. Furthermore, Green HRM mediates the relationship between GTL and EGB, with the indirect effect stronger than the direct effect. These findings highlight the critical role of leadership and human resource practices in fostering pro-environmental behavior among employees in traditional creative industries. The study contributes to extending sustainability research beyond large corporations by offering empirical evidence from SMEs rooted in local cultural heritage.

Keywords: Green Transformational Leadership, Employee Green Behavior, Green Human Resource Management, Sustainability, SMEs, Sasirangan Industry

The Role of Green Self-Identity and Perceived Consumer Effectiveness in Shaping Green Purchase Intention Among Generation Z

2025-12-05T12:38:31+00:00

This study investigates the influence of green self-identity and perceived consumer effectiveness on green purchase intention among Generation Z consumers in Indonesia. Using a quantitative, causal-explanatory approach, data were collected through an online survey involving 350 respondents residing in the Jabodetabek area. Structural Equation Modeling–Partial Least Squares (SEM-PLS 4.0) was employed to test the hypothesized relationships. The results indicate that both green self-identity and perceived consumer effectiveness have a significant and positive effect on green purchase intention. Green self-identity emerges as the dominant predictor, suggesting that internalized environmental self-concept strongly motivates sustainable purchasing behavior. These findings align with the Theory of Planned Behavior, which emphasizes the role of self-concept and perceived control in behavioral intention. Practically, the study provides actionable insights for marketers and policymakers to strengthen sustainable branding strategies targeting young consumers. Enhancing consumers’ sense of personal responsibility and environmental identity can foster long-term pro-environmental commitment. Theoretically, the study contributes to the development of sustainability marketing by validating identity-based and efficacy-based constructs within an emerging market context.

SECTORAL VOLATILITY AND NATIONAL OUTPUT FLUCTUATIONS IN THE INDONESIAN ECONOMIC REGION

2025-12-05T12:45:48+00:00

ADF unit root test is used to check the stationarity of the data. Autoregressive Conditional Heteroscedasticity (ARCH) and General Autoregressive Conditional Heteroscedasticity (GARCH) are used to estimate the volatility of GDP and sectoral growth rates. To see the impact of sectoral volatility on economic growth rate, Ordinary Least Square (OLS) is used. The results of this study explain the greater volatility of the economic growth rate. The exports, imports, utilities, and services sectors also fluctuate more. The results also show that the output growth rate in the delayed period, the agricultural sector, and the manufacturing sector do not have a strong influence on the output growth rate in the current period. Furthermore, the results show that volatility in the government consumption sector contributes the highest to the volatility of the economic growth rate compared to other sectors. Practical Implications for Economic Growth and Development: This study empirically investigates the impact of sectoral volatility on Indonesia's economic growth using annual time series data for the period 2011Q2 to 2023Q2. This study also attempts to determine the extent of the implications of volatility on Indonesia's economic growth rate with varying variance across sectors.

The Influence of Digital Marketing on Msme Performance with Intellectual Capital and Competitive Advantage Aas Mediating Variables (Survey of Culinary MSMEs in Solo)

2025-12-05T12:49:49+00:00

Indonesia faces significant challenges in creating adequate employment opportunities, leading many people to turn to the Micro, Small, and Medium Enterprises (MSMEs) sector. MSMEs, particularly in the culinary sector, play a crucial role in driving economic growth and equitable distribution of prosperity. However, MSMEs often face challenges such as low competency, a lack of adaptation to business changes, and limited use of digital technology. Digital marketing is a crucial strategy for improving MSME performance by expanding market access and strengthening product branding. Furthermore, intellectual capital, encompassing knowledge, skills, and networks, contributes to improving MSME competitiveness and performance. Competitive advantage, based on MSME resources and capabilities, is a key factor in their success in facing global competition. This study focuses on the influence of digital marketing on the performance of culinary MSMEs in Solo, with intellectual capital and competitive advantage as mediating variables. The results are expected to provide an understanding of the importance of managing digital marketing and intellectual capital to strengthen MSME competitiveness and performance in the digital era. This study is limited to culinary MSMEs in Solo, thus requiring further research in broader business sectors and regions.