Cindy, Desi Derina Yusda and Umar Bakti 2024. The Influence of Brand Image, Price, and Product Quality on Purchase Decisions to iPhone Products in Bandar Lampung. International Journal of Economics, Business, and Entrepreneurship. 7, 2 (Sep. 2024), 133-146. DOI:https://doi.org/10.23960/ijebe.v7i2.284.